LES MILLS On Demand named ‘Best At-Home Workout’ in the USA Today 10Best Readers’ Choice awards
by Les Mills Asia Pacific
Exercisers have more options than ever for getting in a workout in the living room or on the road, so when USA TODAY 10Best set out to find the Best At-Home Workout, it was always going to be a hotly contested title!
With users situated all over the world and a passionate and highly supportive Facebook group of more than 133,000 people spruiking the program’s benefits every single day amongst one another, it’s no surprise that LES MILLS On Demand™ was voted the most popular at-home workout program.
"Throughout the Asia Pacific region, the number of LES MILLS On Demand users is consistently on the rise,” explained Ryan Hogan, Chief Executive Officer of Les Mills Asia Pacific, which services Les Mills Instructors and Club Partners across Australia and Southeast Asia.
“During lockdown periods, LES MILLS On Demand was offered to hundreds of thousands of people throughout our region, as a way to help them stay active from the confines of their homes,” Ryan added. “While on a global scale we’ve seen an 800 per cent uptick in subscribers.”
Belinda Blundell is one of the many hundreds of thousands of subscribers reaping the benefits of LES MILLS On Demand program. Based in rural Victoria, this recently separated mother of three said, “I do LES MILLS On Demand classes at home because it’s convenient, cost-effective and suits me until I can join a gym and do them in person. The BODYCOMBAT® martial arts workouts go a long way to getting those frustrations out. I jump around my living room and imagine I’m kickboxing 2020 out of existence!” she says.
“Of course, our core business is and always will be live group fitness classes,” says Ryan. “We liken LES MILLS On Demand versus in-club workouts, to Spotify versus a live concert by your favourite musical artist – the online version is awesome, but the real-life experience with world-class Instructors leading classes in-person, is always going to be an experience on another level! This is why many of our Club Partners join our Affiliate program, which enables them to provide their members with a 60-day free trial to LES MILLS On Demand, as it’s a proven way to encourage people to gain familiarity with Les Mills programs from the comfort of their home, before attending live classes in-person at the Club.”
The 10 winners in the 2020 ‘Best At-Home Workout’ category of the USA Today 10Best Readers’ Choice Awards are:
- LES MILLS On Demand
- Le Sweat TV
- obé fitness
- Daily Burn
- The Sculpt Society
- Charge Running