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2019 REWIND

by Katriyn Ann

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lm timeline

MARCH 2019 - LES MILLS LIVE SINGAPORE

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To everyone who came from all over the world (almost 2,000 of you!) for REEBOK LES MILLS LIVE in Singapore, REPRESENT-IN your country, thank you from the bottom of our hearts. For 2-days straight, 12-sessions of back-to-back Les Mills classes, starting off with Friday Night Cycle, consisting of 1 SPRINT™, 2 THE TRIP™ and 3 RPM® classes. Mind you, all our RPM™ classes were full! THE TRIP™ was filled with a blown-out cinematic experience. The Saturday line-up featured your favourite LES MILLS workouts: BODYPUMP®, BODYBALANCE®, SH’BAM®, LES MILLS BARRE®, BODYJAM® and BODYCOMBAT®. We had 800 BODYPUMPers lifting to heart-thumping music, and 1,200 BODYCOMBATers kicking and punching to the pulsating lights and beats. The sight sent goosebumps through our bodies. It was such an amazing feeling. Were you there to experience the power and essence? The ‘Meet & Greet” was a hit with a curvy long line of you hardcore LES MILLS fans who waited patiently to take some rare and rad shots with the PDs. If you missed the highlights, check them out on our Facebook & our Instagram page

 

APRIL 2019 – LES MILLS™ VIRTUAL

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What a year for virtual! We have seen virtual class numbers grow across the region with some clubs getting 10-18 people in virtual classes! It's clear that some members love the convenience of exercising outside of popular times and virtual ensures a motivating experience during off peak times. We have heard countless stories from members and clubs alike about how virtual has been a stepping stone into live classes. As more clubs have success with virtual, we're sure to see more consumers looking for those convenient workouts.

LES MILLS™ Virtual workouts combine our world-leading fitness programs with pumping sound and motivation from some of the hottest instructors on the planet all on a big screen in your club. Anytime.

It is garnering interest of the region, which is great! LES MILLS™ Virtual is used to target those members coming in at off peak times in the gyms which then allows members to build up confidence before joining a live class.

THE START OF A NEW TREND

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- Loraine Rowland, Australia -

 

JULY 2019 - THE BIRTH OF ADVANCED TRAINING IN OUR REGION

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Hello world, LES MILLS Advanced Training was launched in Les Mills Asia Pacificjust after mid year!

If you haven’t taken it yet, it’s time to boost your powers of leadership and make 2020 your best year as an Instructor yet.  This new highest-level LES MILLS training offers brand new content with a strong focus on self-development as it explores your fitness leadership, values, and beliefs. There is a greater emphasis on bringing your natural talents to the forefront – allowing you to teach from a place that is completely authentic to you. You will feel more fulfilled as an Instructor, have a greater impact on your members and derive more enjoyment from teaching your classes. So far, we’ve got some amazing testimonials!

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STAY AHEAD OF THE GAME
Find out more or sign up - contact your local Tribe Recruiter now!
Tata, Tribe Recruiter (SEA): tata@lesmills.net.au or Maigan, Tribe Recruiter (AUS): maigan@lesmills.net.au

 

JUNE - NOV 2019 - LES MILLS GRIT™ #NOTHINGBEATSGRIT

Thanks to all of you, we’ve spread the truth far and wide around WHY #NOTHINGBEATSGRIT?

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LES MILLS GRIT Strength is a 30-minute high-intensity interval training (HIIT) workout, designed to improve strength, cardiovascular fitness and build lean muscle. This workout uses barbell, weight plate and bodyweight exercises to blast all major muscle groups. LES MILLS GRIT Strength takes cutting-edge HIIT and combines it with powerful music and inspirational coaches who will be down on the floor with you, motivating you to go harder to get fit, fast.

So, this year, we ran a couple of social challenges for you. First off we had #gogreyforgrit . In which we encouraged you to do a LES MILLS GRIT class with your members wearing grey attire. You took a photo and then tagged us. The sweatiest group won! And you guys are still using #gogreyforgrit in your social posts – that's wonderful. Shoutout to @cupcakes_byhibz for these rad cupcakes made in theme of #gogreyforgrit.

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Aren’t these just the yummiest looking cupcakes ever?

 After that, we supported #WorldHeartDay by World Heart Federation in their efforts to spread awareness of cardiovascular disease by combining the positive effects of LES MILLS GRITas a HIIT/cardio workout that significantly helps boost a person's fitness and reduces cardiovascular risk. Thank you to all of you who came out in support of #WorldHeartDay this year! #NOTHINGBEATSGRIT was the official hashtag and we collected over 7, 000 posts with this hashtag! Well done and thank you, Tribe!

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Team after sweating it out #NOTHINGBEATSGRIT

 

JULY 2019 – TRIBE +1

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The call action is simple: TRIBE +1. If every member of the LES MILLS Tribe recruits just one person each to become an instructor – we double our impact. Boom. Just like that. Strength in numbers so they say.

So if you know a passionate participant or spy terrific technique in your classes, plant the seed and ask: “will you be my plus one?”

Many seeds were planted, however there can only be two. Renee Low (a BODYCOMBAT Instructor of 15 years) was our Tribe +1 Winner for SEA and Hugo Zica was our Tribe +1 Winner for Australia! We sent Renee to the Les Mills Filming in New Zealand (Q4 2019 releases). She had a blast! Stay tuned for the next Tribe +1 for your chance to win!

 

AUG 2019 - WORKOUT FOR WATER

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This year, for WORKOUT FOR WATER, we managed to raise 12,065 USD so far. LES MILLS has partnered with UNICEF to raise awareness and money to provide safe water to the vulnerable children of East Africa.

It’s hard to imagine having to walk four hours just to fill up your drink bottle, but that’s the reality for thousands of children in East Africa. Workout for Water funds raised in 2019 will support UNICEF’s work to complete the Lega and Yelam Gej multi-village solar-powered water systems in the Amhara Region of Ethiopia.

By giving children access to clean, safe and sustainable water we can help them to grow up healthy and strong, safe from water-borne diseases. They will also have more time to spend on study and playtime when they don't need to walk four hours every day to source water.

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Danielle Tsao managed to raise 3,630 USD​ which is the highest amount so far in SEA.  She also won one of the five spots to be part of the presenting team at the Masterclass filming in Aotearoa, New Zealand! ​ Thank you to everyone who donated to this wonderful cause! It’s not over yet so you can still donate here: https://www.workoutforwater.org/donate.

*accurate at time of publishing 

 

AUG 2019 – BEING ECO-FRIENDLY JUST MAKES MORE BUSINESS SENSE

Thank you for taking this step with us in discontinuing poster printing and distribution and leveraging more of digital marketing to help literally CREATE A FITTER PLANET. 
 
More and more businesses are shifting toward a paperless environment each year as new technology becomes available to improve data storage and digital communication. With growing research and evidence that global warming is happening, the world has begun to see the value in going green and various ways of reducing carbon footprint are now being practised in organizations around the world. 

Don’t worry, we’ve got some tips about digital marketing to be more relevant to the Gen Active Market and helpful Free Marketing tool on Brand Central.  

Missed our newsletters? We’ve linked them here for you! 

Reach 81% of Your Target Prospects with Digital (Go Paperless!)

REMINDER: Poster Discontinuation from Q3/2019 Onward

Brand Central : YOUR FREE LES MILLS MARKETING ASSETS PORTAL

Top 5 Marketing Tips (from the HQ team)

 

OCT 2019 - LES MILLS SYDNEY FILMING

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Oh how do we even begin to describe this? A wonderful sort of overwhelm mixed with warm fuzzy ecstasy, maybe. How did you feel about it? And most importantly, were you there? For the first time in Les Mills’ history, filming took place in the land down under, Sydney, Australia. Pretty much everyone was excited when it was announced that it would be coming down to our shores! Well, first, thank you to all of you who made it for this momentous experience. YOU, every single one of you made this possible and are the best thing about filming. A special thank you to our Trainer and Presenter team, the filming crew, production and colleagues from central team who worked their butts off preparing and managing this event so that everything ran as smoothly as it could. To those feeling major #FOMO, go for the next filming. We promise you, it is absolutely something worthy of your bucket list. Check for filming updates here https://www.lesmills.com/instructors/events/quarterly-filming/

 

OCT 2019 - BODYCOMBAT #INVINCIBLE

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The message is loud and clear. BODYCOMBAT™ constantly reinvents, remaining the world's top martial arts-inspired training programme. Over the next 3 months, you will be seeing some cool, informative and fun things on all things BODYCOMBAT™.  We started off with some pretty ‘Did You Know’ facts about BODYCOMBAT™.  Like did you know that every minute around the world, over 100 people are participating in a BODYCOMBAT™ class? Crazy right?

 

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More to come next year, stay tuned to our social pages, Tribe!

 

NOV 2019 – RPM DAY #makeRPMtrend

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We brought #makeRPMtrend back this year and you loved it. Looks like RPM DAY will be with us for a while *screams*. This year, the support was amazing – all of you came out with your posts and hashtags. It was amazing to see the Tribe coming together.

We all collectively managed to raise another 700+ hashtags this year, making it a total of 1,200+ mentions from 2018!

 

NOV 2019 - LES MILLS™ On Demand IS NOW IN MALAYSIA AND INDONESIA

With the success of the LES MILLS™ On Demand in Australia and Singapore - already proving popular in the US, UK and Europe, it has now landed in Malaysia and Indonesia officially! (Finally, right? We know). Using LES MILLS™ On Demand , users have access to over 800 LES MILLS workouts. We know that nothing will ever match the energy or magic of a live group workout, but an online exercise subscription service can be the perfect complement. And we know that as members become more confident with LES MILLS programs in a virtual setting – they are more likely to seek out a live class in club. As an instructor, you are entitled to a 30-Day Free Trial – TRY HERE for Australia, Indonesia, Malaysia and Singapore ​

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REFLECT, RECHARGE, RESTART

As we near the end of the year and enter into this season of celebration, gratitude, and self-reflection, here are some questions to help wrap up on a positive note and start the new year strong and reenergized:

WHAT WERE YOUR LESSONS FOR 2019?
WHAT ARE YOUR WINS FOR 2019?
WHAT ARE YOUR GOALS FOR NEXT YEAR?

 

Our 2019 was amazing because you were with us!

THANK YOU AND LET’S MAKE 2020 THE BEST YEAR YET!!