CXWORX HAS A BRAND NEW NAME
by Tim Burgess
This is the news we’ve been waiting (a long time) for! CXWORX will now do what it says on the tin :)
Creative Director Diana Mills announced the name change at the annual LES MILLS Tribal Gathering event in Greece in early June. “We believe the new name will help simplify the proposition for our club partners and instructors around the world, and that LES MILLS CORE will attract thousands more new people to the workout,” Diana says. “That’s the most exciting part for me, getting more new people into this amazing and effective workout.”
WHAT IS CXWORX?
CXWORX is an intense core workout, designed to build strength, stability and endurance in the muscles that support your core, including the abdominals, glutes and back muscles. More than just an ab workout, CXWORX is scientifically proven to fire up the muscles of the posterior chain and enhance the body’s functional strength and fitness. The workout includes exercises that utilize a LES MILLS SMARTBAND™, weight plates and body weight exercises like crunches, planks and hovers.
WHY IS THE NAME CHANGING?
The name is changing to simplify the proposition and to help attract more/new people to the workout. CXWORX is a unique name but LES MILLS CORE is a more accurate reflection of the essence of the workout.
WHAT DOES THE NAME CHANGE MEAN FOR MY CLUB?
From the January 2020 release, CXWORX will simply be delivered as LES MILLS CORE. Clubs will receive new promotional assets ahead of the January 2020 release.
WHAT DOES THE NAME CHANGE MEAN FOR ME?
All certification and training will remain exactly the same; only the name of the workout will change in the Instructor portal, the Releases App and on LES MILLS websites around the world.
If you have any questions, please contact firstname.lastname@example.org.