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Les Mills On Demand is here!

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Did you know 82 percent* of gym goers also work out at home? Are you keeping up with your members’ needs?

The on-demand economy is revolutionising consumer behaviour. Streaming services such as Spotify and Netflix have transformed our daily lives – and the demand for online fitness is growing every day. Your members now expect to exercise when and where they want.

You could lose your members’ attention to online competitors focused on replacing in-club experiences, or you could team up with Les Mills to engage your members at home and in your club.

Offer your members LES MILLS On DemandTM  and you will:

  • PROTECT YOUR CLUB’S PATCH: Keep your market share and maintain engagement by integrating a home workout solution.
  • INCREASE MEMBER RETENTION: Many members drop out by month six. Why? Their attendance is too low to see results**. A home option makes it easier to work out 3-5 times a week.
  • RE-ENGAGE LAPSED MEMBERS: 24% of adults are lapsed gym members*. An online workout offer gives you a powerful reason to reconnect.
  • ATTRACT NEW MEMBERS: An online platform promoting your live workouts can be a powerful acquisition channel, driving new members to experience more classes.

As a valued Les Mills partner, we’re offering you this easy-to-implement opportunity at no additional cost. You’ll also get access to the freshest LES MILLS On Demand marketing materials to help you engage existing members, recruit new members and win-back lapsed members. Want to find out more about becoming an Affiliate Partner? Contact

*Nielsen: Les Mills Global Consumer Fitness Survey (2013)

**Mintel 2013