DO YOUR CLASSES CONTAIN THE CURE TO 21ST- CENTURY LIVING?
by Jak Phillips
It’s been hailed as the answer to any number of ailments – heart disease, depression and chronic back pain, to name a few. But could the fitness studio also be the antidote to a more modern phenomenon: technology-driven loneliness?
As the proliferation of smartphones, social media and remote working continues to erode human touchpoints in our lives, particularly among younger generations, loneliness is becoming a major societal issue.
According to a 2018 survey from The Economist and the Kaiser Family Foundation (KFF), more than two in ten adults in the United States (22%) and the United Kingdom (23%) say they always or often feel lonely, lack companionship, or feel left out or isolated, with technology cited as a major contributor.
However, the group fitness studio may hold a solution. New research suggests group fitness could have a major role to play in helping people to digitally disconnect and get back to their real-world roots by reaping the benefits of shared exercise experiences.
THE GROUP EFFECT
Published this month in the Journal of Sport, Exercise and Performance Psychology, the Les Mills Groupness Study found that gym attendees experience increased levels of individual enjoyment, exertion and satisfaction as a result of group exercise. It identified the powerful role “the group effect” plays in positively influencing individual’s overall workout experience.
The study saw 97 adult exercisers take part in a variety of different group fitness classes. These included RPM™, BODYCOMBAT™, BODYPUMP™, LES MILLS GRIT™ and LES MILLS SPRINT™.
Interestingly, research suggests that participants rated “groupness” higher for synchronized workouts such as BODYCOMBAT (where people are moving together) than “off the beat” programs such as LES MILLS GRIT.
“What our findings show is that we really are social animals when it comes to working out,” says Les Mills Head of Research Bryce Hastings. “When you maximize the group effect, this leads to a high level of what we’ve termed ‘groupness’. And the higher the level of groupness, the more we see increases in a person’s enjoyment, satisfaction and exertion.”
THE VITAL ROLE INSTRUCTOR PLAY
As an Instructor, you play a crucial role in maximizing the power of the group effect. Armed with knowledge, skills and experience, you are at the heart of the experience, nurturing the sense of groupness by helping individuals feel like they’re working out as a true group with shared goals.
Hastings explains that it is Instructors who take what we know from science and bring it to life for club members. “It’s an Instructor’s ability to connect with the individuals in the group and create a sense of ‘we’ in a class that produces a very positive overall experience.”
And, it’s a positive experience across the board. “We now also know that increased groupness is correlated with a stronger intention to return, which may affect adherence. In other words, it’s all-encompassing,” says Hastings. Participants enjoy the endorphin-high, Instructors thrive on the packed classes, and for clubs; the groupness factor is shown to influence member retention.
The Les Mills Groupness Study adds to a mounting body of research that underlines the importance of group dynamics for enhancing exercise experiences. This includes the Les Mills Get Fit Together study and research into the effects of CXWORX™ on medical students’ stress levels and quality of life.
Following the Get Fit Together study in 2012, participants reported the greatest levels of satisfaction when they felt more involved in the group activity. The trial of 25 sedentary adults found that effective group workouts alone can produce the physiological and musculoskeletal health benefits that are vital to a healthy lifestyle.
Fast forward to 2017, and Dr Dayna Yorks from the University of New England College of Osteopathic Medicine found that study participants in a CXWORX group scored significantly higher in terms of stress-reduction and physical, mental, and emotional quality of life compared to those people who worked out alone.
With group exercise accounting for 50 percent of all attendances at the world’s leading clubs, the findings shed fresh light on the specific social benefits clubs are well-placed to provide members in helping to tackle loneliness and stay motivated.
Some 58 percent of members report being highly motivated by the social aspect of attending the gym, according to The Retention People (TRP). Meanwhile, the company’s recent research report found group exercisers who visit their club just once per week are 20 percent more likely to be loyal members (staying longer and referring friends) than those who visit three times per week and only workout on the gym floor.
And at a time when Virtual and On Demand workouts are growing in popularity – with 85 percent of gym members now also working out at home – the Les Mills Groupness Study underlines the unique benefits of live group workouts in a health club.
“Digital and technology are important – particularly for growing the market – but live classes will always be the pinnacle in terms of the experience and motivation that clubs can offer members,” says Les Mills Executive Director Phillip Mills.
“As a result of this study, we now have the evidence to show how much is actually at play between a group of exercisers. And by cranking up the levels of groupness in a workout, we have the power to create the ultimate exercise experience for a club member.”