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TIMETABLES: UNTANGLED

The benchmark of a great timetable is to attract the equivalent of your membership base into weekly GX attendance. This means that 50% of your base is attending GX classes at least twice a week.

The fastest, simplest way to increase weekly attendance is to give people more of what they want. Perhaps counterintuitively, more variety doesn’t mean more attendance: research shows that 6 categories (or genres) of classes drives 81% of global group fitness attendance every week. In order of market share these are:

Strength and weights – 19%

Cycling – 19%

Dance – 16%

Mind/body – 15%

Core – 6%

Martial arts – 6%

What are you missing out on?

TOP TIMETABLE TIPS

  • Allocating 1 program of each genre to 70% of your timetable. Schedule mainly in peak and shoulder time-slots. This will enable your club to maximise attendance.
  • Complete your offer with few specialty ones (3 to 4), to offer variety and target niche markets. Don’t allocate more than 20% - 30% of your timetable to them. Schedule them in shoulder, peak/off-peak time slots
  • Offer 10% service classes, such as introductory classes, classes that service a specific population for a period of time (e.g. pre-natal). Schedule these classes in off-peak time slots
  • Don’t offer a program if you can’t offer it/fill it up 3 x week

BENEFITS

  1. Fewer classes allow better quality – quality helps build time-slots faster
  2. Easier for members to choose classes
  3. Keeps classes full – members aren’t spread too thinly across too much variety
  4. Fewer formats simplifies your timetable, instructor management and marketing

 

Contact us today for your free timetable analysis