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GET 'GEN Z FITNESS: CRACKING THE CODE' AND START WINNING YOUNGER MEMBERS

THIS BRAND NEW 2023 GLOBAL REPORT HELPS YOU TO:



Discover Gen Z preferences, expectations and barriers



Unlock fitness must-haves and win their loyalty



Smash myths and get the cold, hard facts.



81

%

of Gen Z who currently exercise take part in group workouts*

72

%

of regular exercisers are doing both gym and out of gym workouts*

TRANSFORM YOUR TIMETABLE WITH
GEN Z-FOCUSED PROGRAMMING

LES MILLS STRENGTH DEVELOPMENT

A progressive strength program using weights created to attract and engage the next generation. Designed to deliver results, strength and empowerment, the series of 12 x 45-minute workouts allow participants to go at their own pace. Inject new life into your timetable and run as a limited time challenge to maximise impact and results.

LES MILLS SHAPES

LES MILLS SHAPES is the workout your participants never knew they needed, it is an invigorating blend of Pilates, barre and power yoga. It is a low-impact but intense way for your participants to heat up their training and keep them coming back for more.


READY TO EXPERIENCE LIMITED EDITION COLLECTION WORKOUTS?

HERE'S WHAT YOU NEED TO KNOW:

  • What are Limited Edition Collection workouts?

    Limited Edition Collection is an innovative group fitness solution that will take your club to the next level. With a stack of new programs to meet current fitness trends, clubs can run these programs for short periods of time to bring excitement to the timetable, attract new demographics and drive growth through group fitness.

  • How are Limited Edition Collection programs different to other LES MILLS programs?

    Limited Edition Collection are scientifically crafted and tested to meet the demand of members of all ages, including younger generations. The ‘challenge-style’ programs are designed to be run for short durations at different moments throughout the year to keep the timetable exciting.


    Unlike other programs which can take time to build up a library of workouts and that have new Releases produced every quarter, Limited Edition Collection will supply certified Instructors with a complete set of Releases.

  • How will they help me attract younger audiences into class?

    Limited Edition Collection programs are a whole new style of working out. They offer highly motivating fitness experiences that are designed to appeal to younger audiences through results, and strength, with music that motivates them to train. Having new or limited-time programming on your timetable gives you and your gym new ways to draw existing members into the Group Fitness room.

  • Why are we launching Limited Edition Collection programs this way?

    The creation of the Limited Edition Collection is our way of helping you to remain relevant in the face of tough competition and to tap into the Gen Z and Millennials (Generation Active) who make up 80% of the modern fitness market.

  • What support do I get from LES MILLS?

    Each Limited Edition Collection program will be unique and comes with everything you need to run the program. You can purchase and run individual Limited Edition Collection Training programs at your facility and there are no ongoing commitments. Because each program speaks to a specific innovation, the makeup, materials, and required equipment for each program will be different.


    We also want to make your instructor recruitment easy, so our Limited Edition Collection program certifications have a simple and flexible process. It will take instructors roughly one full day depending on the prerequisites of each Limited Edition Collection program, meaning they can be coaching within a week!

  • How should the Limited Edition Collection programs be scheduled onto my timetable?

    The programs are designed to be run for short durations on the timetable (e.g. 3-6 months at a time in any given time slot) and re-introduced at different points throughout the year – this keeps the concept fresh and helps to engage members in group fitness. The programs give you the flexibility to add and run for as long or as short as you need.

  • How long can I license each Limited Edition Collection program?

    Limited Edition Collection programs are designed to be put on your schedule as a limited-time offering to generate both excitement and commitment for classes at your club. Talk to your local Business Partnership Manager in Australia or Southeast Australia Asia regarding specific timelines.

  • Will all Limited Edition Collection programs have the same progressive style and the same number of releases?

    Not necessarily. As each program speaks to a specific innovation or workout trend, each will follow a format that makes the most sense. This also means the number of releases associated with each program will differ.

  • What equipment will be required for Limited Edition Collection programs?

    We want it to be straightforward to launch a Limited Edition Collection program, so we are focusing on developing workouts that feature group fitness equipment already found in your facility, plus equipment-free options.

  • Does this mean we will eventually have over 30 Les Mills programs? How will I choose which ones to run?

    We currently have a broad offering to help you cater to all your member needs. Limited Edition Collection programs can be used as a driver to re-energise a space in your club, spot on your timetable, or attract and engage new and existing members as an acquisition or retention tool. Please contact your local Business Partnership Manager in Australia or Southeast Asia to discuss what programs would work best for you.

  • What is LES MILLS STRENGTH DEVELOPMENT?

    The first program to launch for Limited Edition Collection is LES MILLS STRENGTH DEVELOPMENT. A progressive strength training program using weights equipment, aimed at people who want to get stronger. 12 x 45-minute workouts to advance strength training with controlled movements, functional exercises, and dynamic core work. Designed to be run for a short time on the timetable, with 12 workouts provided all at once so you can schedule accordingly to maximise impact and results.

  • Is LES MILLS STRENGTH DEVELOPMENT for beginners or advanced lifters?

    Perfect for those who regularly lift, and those who are just starting out, LES MILLS STRENGTH DEVELOPMENT is all about building confidence while lifting weights.

  • What weights do I need to supply in a LES MILLS STRENGTH DEVELOPMENT class?

    You need weights for LES MILLS STRENGTH DEVELOPMENT – and the more you have the better. Using the SMARTBAR® is ideal because with the gator technology and ergonomic hand weights is super easy to quickly add weight in small doses and gradually build weight for maximum gains.

  • Why should I buy LES MILLS STRENGTH DEVELOPMENT when I already license BODYPUMP?

    While BODYPUMP is an endurance weights workout set in time to music, LES MILLS STRENGTH DEVELOPMENT is a pure strength conditioning workout which allows you to go at your own pace. It involves strength conditioning, lifting fundamentals, muscle-building techniques, and helping users advance.

  • Do the workouts need to run in sequential order?

    The 12 workouts have been carefully designed by a team of strength experts, physios, and trainers to build strength in phases based on strength and conditioning science. When you move through these workouts in the correct order you will safely and effectively maximise the gains.

  • How can I find Instructors to teach LES MILLS STRENGTH DEVELOPMENT?

    To become a certified LES MILLS STRENGTH DEVELOPMENT Instructor, an individual must complete pre-work plus a one-day online training that includes a same-day submission of a video for assessment. Within one week, Instructors can be fully certified to teach LES MILLS STRENGTH DEVELOPMENT in your club. Potential Instructors are advised to speak with your Group Fitness Manager. They should then speak with your Club Manager or other appropriate person, who will then reach out to your local Business Partnership Manager in Australia or Southeast Asia, to get the program into the club and to arrange the necessary training.

  • Why is buying a LES MILLS STRENGTH DEVELOPMENT license better than me just running a PT-style strength course of my own?

    Limited Edition Collection workouts, including LES MILLS STRENGTH DEVELOPMENT, are all scientifically tested and crafted to meet the demand of all ages, including younger generations, for highly motivating fitness experiences that bring results, strength and empowerment.

  • What is LES MILLS SHAPES?

    LES MILLS SHAPES combines the best of Pilates, barre, and power yoga into a low-impact workout that is suitable for all fitness levels. It is a strength-focused workout that uses small, controlled movements and repetition to sculpt and strengthen all major muscle groups and improve alignment and flexibility. It has been expertly developed to meet the needs of all ages, including younger generations and has undergone rigorous testing by Les Mills Coaches and scientific experts. There are currently six LES MILLS SHAPES workouts in total.

  • What equipment is used in LES MILLS SHAPES classes?

    LES MILLS SHAPES makes use of a variety of optional equipment:

    • LES MILLS Sculpt Band (or any other booty band)
    • Sliders/sliding discs (these are optional, you can use socks on the carpet as an alternative)
    • Lightweight plates - 1kg (x2) and 2.5kg (x2)
    • Yoga mat
  • Should the workouts be done in sequential order?

    We recommend participants do the full six workouts in sequential order, repeating each workout a few times before moving on to the next.

  • How does a fitness club/gym offer LES MILLS SHAPES?

    Fitness clubs/gyms should reach out to their local Business Partnership Manager in Australia or Southeast Asia

    to find out how to get LES MILLS SHAPES into your club.

  • If someone already does Pilates classes, do they still need LES MILLS SHAPES?

    Because LES MILLS SHAPES offers the best of Pilates, barre, and power yoga. This means, not only will you enjoy the posture-refining benefits of Pilates, but you’ll also tap into the stretching and restorative benefits of yoga, as well as the core-strengthening and stability-building benefits of barre! Those who have tried LES MILLS SHAPES found it amazing to feel the same burn they experience during a reformer Pilates class, without needing to go to an expensive, boutique studio.

  • How do people become a LES MILLS SHAPES Instructors?

    Potential LES MILLS SHAPES Instructors should speak to their Group Fitness Manager. The club then needs to reach out to your local Business Partnership Manager in Australia or Southeast Asia to get the program into the club, and the required Instructor training organised.


    The training is designed to be quick and easy. Instructors will complete pre-work plus a one-day online training that includes a same-day submission of a video for assessment. Within one week, your Instructors can be fully certified to teach LES MILLS SHAPES in your club.

  • Where can I try LES MILLS SHAPES?

    You can try LES MILLS SHAPES now on LES MILLS+. Live workouts will be rolling out in fitness clubs and gyms across Australia and Southeast Asia from October 2023.

*Source: Gen Z Fitness: Cracking the Code Report

THE GAME HAS CHANGED AND SO HAVE THE RULES


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