CLUBS
A new year brings big opportunities for clubs to accelerate success, but it’s no use winning new members in January if they’re walking out by March. A new study from the Les Mills Lab and Iowa State University has revealed two simple steps clubs can take to set members up for long-term success and boost lifetime value.
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January is the busiest and most profitable time of the year for most clubs, but a jam-packed facility poses its own set of challenges. Surging demand can spark lengthy queues on the gym floor, leaving members frustrated. How can operators tackle these bottlenecks to spread footfall, maintain member engagement, and maximise their clubs’ profitability?
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50% of new members leave their club within the first six months, meaning operators must spend big on member marketing just to stand still. As clubs prepare for an influx of new members in January, how we help them start working out will be key to stopping them from walking out soon after, setting the foundations for sustainable growth.
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CMAA research shows 52% of new members choose a private club based on its health and wellness offerings, and Forsyth Country Club is a standout example. The legendary establishment has enhanced its reputation for strong community and great service by doubling down on its group fitness timetable. Fitness Director Renate Van Staden shares how Forsyth’s pursuit of excellence has boosted class participation by 100%.
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With health club competition fiercer than ever and consumers increasingly fickle when it comes to fitness habits, new research has shed fresh light on the vital role that group exercise can play in inspiring member loyalty and generating referrals.
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2024 has been a jam-packed year filled with events, launches, research and innovation! Here are some of our most memorable highlights:
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