CLUBS
Dynamic training innovations, cultural convergences and societal shifts are primed to transform the fitness industry, opening up exciting new growth opportunities. Here are 7 key trends shaping fitness in 2025.
Read more
What will group training look like in 2025? Phillip Mills reflects on where the industry has been, and where it’s heading, as he shares 5 group training opportunities for operators over the next 12 months.
Read more
East Carolina University is well-tuned to the Gen Z psyche and what motivates young people to move. Catering primarily to 18 to 24-year-old college students, they’ve been delivering LES MILLS™ programs to thousands of students for 20 years. In recent months attendance has peaked, and cost efficiency hit an all-time high. We spoke to Steven Trotter, the university’s Director of Well-Being to find out how they’ve made it happen.
Read more
Experts say lack of sleep can cause training injuries. We spoke to a sleep coach who works with professional athletes to find out how much sleep is enough – and pick up top tips on how to get it.
Read more
