CLUBS

by Jo Bryce
Group exercise is undergoing a rebirth, as the category evolves to appeal to new audiences with exciting new formats. Les Mills is leading the revolution by helping clubs secure the next generation of members, with increased lifetime value. Here’s why your club shouldn’t miss out on the opportunity.
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by Jak Phillips
The power of AI for driving your club forward extends far beyond generating lively LinkedIn posts – it could be the key to capturing your next cohort of loyal members. Amber Taylor, Chief Digital Product Officer at Les Mills, shares how.
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