The 2026 Global Fitness Report is part of our mission to deliver data-driven findings that help
our partners and the fitness industry thrive.
Whether you’re planning a strategy to win more members, or you want to deepen
engagement with the ones you already have, the 2026 Global Fitness Report is essential reading.
Download the report now and find out what motivates fitness consumers, what they’re up
against and explore fresh insights on two of the industry’s hottest topics: Strength and Wellness.
Visit their club 65% more than other members
Are 88% more likely to still be active after 12 months
Stay with their club 39% longer than other members
Have a 27% higher lifetime value (LTV) than other members