LES MILLS®
VIRTUAL KEEPS MEMBERS & INSTRUCTORS ENGAGED
The world’s favourite group fitness programs, led by the most
motivational Instructors on the planet -
on-demand in your studio.
HOW WILL LES MILLS® VIRTUAL HELP YOUR BUSINESS?
The average fitness studio sits empty for 50-80% of the day. LES MILLS® Virtual enables you to offer scheduled and on-demand workouts in your studio. Running LES MILLS® Virtual classes in off-peak times brings group fitness to entirely new markets, such as shift-workers and parents. When offered in conjunction with live Les Mills classes, LES MILLS® Virtual will expand your current timetable and optimise your studio space. PLUS, an in-studio Virtual offering means you’ll never have to cancel a class or find a cover Instructor, and your Instructors won’t have to work through injury or illness anymore.
INCREASE MEMBERSHIP & RETENTION
40% of members say that Virtual classes offered by their gym, influenced their decision to join and stay, even during the pandemic
CONVENIENCE FACTOR
70% of Virtual users say they’re drawn by the flexibility to do a workout whenever it suits them
MORE MILLENNIALS
30% of Virtual users are millennials, helping your club to attract a younger market
INCREASE LIVE CLASS ATTENDANCE BY UP TO 12%
Increase your studio usage from 20% up to 80% at low cost
USE YOUR STUDIO
EFFICIENTLY
Fill up shoulder and off-peak time slots by offering your members more of what they want, when they want it
ENGAGE MORE MEMBERS IN GROUP FITNESS
Give new members a low risk option to master technique and gain confidence.
LES MILLS® VIRTUAL: AVAILABLE PROGRAMS
The content on LES MILLS® Virtual is updated every three months, with new choreography and music across all programs - just as occurs with our live classes. Many workouts are available in varying lengths.
BODYPUMP®
Get toned, lean and fit with this total body workout, suitable for everyone. Available in 30, 45 and 55-minute formats
BODYCOMBAT®
Punch and kick your way to total fitness with this martial arts-inspired workout. Available in 30 and 60-minute formats
BODYBALANCE®
Combining yoga, tai chi and Pilates, this 30 or 55-minute class improves your mind, body and soul. Suitable for all
BODYATTACK®
High-energy fitness class combining athletic movements with strength exercises. Available in 30, 45 or 55-minute formats
LES MILLS CORE®
A scientific core workout for incredible tone and sports performance. Available in 30 or 45-minute formats
LES MILLS GRIT®
Our series of 30-minute HIIT workouts are scientifically designed to deliver results through intense athletic training
RPM®
Burn calories, get fit and feel euphoric with this 30 or 50-minute indoor cycling class, which is set to motivating music
LES MILLS SPRINT®
A 30-minute cycle HIIT workout scientifically designed to burn calories, build lean muscle and drive athleticism
THE TRIP®
Journey through digitally created worlds in this unique 45-minute, multi-peak
cycling workout
LES MILLS DANCE®
A high-energy dance workout for those who want to improve their dance skills while getting fit
WHAT OUR PARTNERS SAY ABOUT LES MILLS® VIRTUAL
“Since implementing LES MILLS® Virtual in our cycle room five
months ago, visits have grown by 26 per cent”
- Troy Morgan, Willows Health & Lifestyle Centre, Toowoomba
QLD
“I found the on-demand service incredibly engaging, easy to
jump into, and easy to start putting the work into my core, legs, glutes, and
shoulders/arms with modifications fitted to my limitations as needed. I would
recommend
the Virtual classes to anyone as they are easy to set up and do on your own or in a
group.”
- member at Fitness Matters Jimboomba, QLD (Australia)
“For me, as club owner, the biggest benefit of LES MILLS®
Virtual has been the reduced stress in running group fitness. Although the
Instructors
were a little hesitant at first, they now realise that this is a great asset to our
club, and they appreciate that it has taken the pressure off them trying to find
covers
or letting the members down if they are unable to instruct their class. Our
Instructors
are recovering quicker because they don’t feel they need to work if they are injured
or
unwell, and our other Instructors are not burning out from taking too many
classes.”
- Karen Rawlings, the owner of Health & Fitness World in
Launceston Tasmania
“60% of our members attend group fitness programs – Virtual
was NOT to replace our instructors, but to expand our timetable and give more
options
for our members.”
- Kate Thomas, Fernwood Fitness Browns Plains, QLD
"Virtual is a great addition to our group fitness portfolio.
These days you need to be on top of new technology to keep members engaged and this
is,
once again, another way from Les Mills to stay fresh in a competitive market"
- Your Life Fitness Centre, Port Macquarie NSW
"Members are certainly happy to have group fitness classes
running virtually 24 hours a day... we even get non-group fitness members
participating
in RPM® Virtual. We know Virtual classes are not comparable to our live classes;
however, we have reached maximum capacity during peak hours"
Take a deep-dive with our Business Partnership team as they explore how LES MILLS® Virtual benefits your business by attracting and retaining more members
Create an amazing Virtual experience in a darkened room using a big screen, a pumping sound system, and SMART TECH equipment, specifically designed to optimise the Les Mills experience
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CUTTING-EDGE TECHNOLOGY
Les Mills works with a number of technology partners around the world and can assist in selecting the right one for you, to ensure the high quality, secure technology platform required by LES MILLS® Virtual
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FRESH CONTENT
Get set to engage members with innovative choreography, chart-topping music and inspirational Instructors. And because the world-class workouts on LES MILLS® Virtual are updated Quarterly, content remains forever fresh
GET THE VIRTUAL EXPERIENCE IN YOUR CLUB
To discuss how a LES MILLS® Virtual package can transform your club and keep both your members and Instructors engaged, drop us a line using the form below.
