WANT THE TRENDS SHAPING FITNESS IN 2026?

Download the 2026 Global Fitness Report and discover:

  • Member motivations and barriers: Understand what drives members — and what holds prospects back.
  • Retention drivers and conversion tactics: Learn what keeps members loyal and turns prospects into joiners.
  • Growth levers and support needs: Pinpoint where your club can grow and where fitness fans need extra help.


UNLOCK MVPs: MOST VALUABLE PARTICIPANTS

Do you know who your club's MVPs are?

Explore insights from 2.6 million member journeys to uncover the activities that deliver standout results and learn why MVPs:

  • Visit their club 65% more than other members
  • Are 88% more likely to still be active after 12 months
  • Stay with their club 39% longer than other members
  • Have a 27% higher lifetime value (LTV) than other members*

growth guide

GROWTH
GUIDE

Transform your studio into an engine for growth with a step-by-step guide of how to do it.

DOWNLOAD THE GUIDE
habit guide

HABIT STUDY
GUIDE

Set your members up for long-term success and boost their lifetime value with the power of habits.

DOWNLOAD THE GUIDE
recruitment

INSTRUCTOR RECRUITMENT REPORT

Uncover key insights and sure-fire strategies for attracting Instructors to your facility.

DOWNLOAD THE GUIDE

A full-body circuit workout proven to increase members new to group training by 25%*


FIND OUT MORE READ CASE STUDY

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