CLUBS
At the recent FILEX Virtual Summit, Les Mills Asia Pacific’s Australian Business Partnership Manager Miriam Cohen (NSW) chatted with two of Melbourne’s leading fitness operators, Fiona Kriaris (YMCA Victoria) and Frank Lennard (Glen Eira Leisure), to discuss the secrets to successfully engaging members and the wider community during lockdown periods.
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With tech giants circling the fitness sector, clubs face increased pressure to expand their digital offering and meet growing member expectations in a fast-changing marketplace. Here’s how to stay ahead.
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Fusing classic health club community values with lashings of new-school glamour, Coach Gyms is on a mission to bring boutique fitness to the masses. Founder and CEO Stuart Perrin gives us the lowdown on his bold new concept.
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Determined to kickstart the busy new year period with a dynamic event to engage the community, The YMCA Association of Northwest North Carolina (USA) staged a group fitness rock concert, which left members howling for an encore. Here’s how they did it.
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As Managing Director of Virgin Active Southeast Asia, Christian Mason has spent the last five years launching the global gym giant into exciting new markets, while simultaneously reinventing the club proposition to counter new challengers. He shares key learnings on scaling a gym business in a foreign environment and how big box gyms can fight back in battle against boutiques.
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The pernicious spread of COVID-19 means it’s likely a case of when, not if, an infected member will attend your club. Here’s how one major club chain dealt with a case, avoided community transmission, and even attracted new members in the immediate aftermath.
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