CLUBS
There have been many programs on the market that have tried to ease people into a fitness routine. Many clubs put beginner’s classes on the timetable, only to have three to five people in a class. If you’re going to add a class to a timetable, you want to see a full class – every time. Especially considering that we know people remain at their gyms for longer if they attend two times a week; with three to four times making them likely to be life-long members. The secret to achieving full classes lies in having programs with broad-based appeal.
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Les Mills Asia Pacific’s Business Partnership Manager Miriam Cohen (NSW) chatted with two of Melbourne’s leading fitness operators, Fiona Kriaris (YMCA Victoria) and Frank Lennard (Glen Eira Leisure) who explain the importance of offering at-home workout options.
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