CLUBS
What will the fitness market look like after the pandemic and how can clubs emerge on a strong upward trajectory? Based on interviews with 12 of China’s leading club operators charting their recovery, Les Mills China CEO Jane Jiang shares nine key insights for succeeding in the post-COVID fitness landscape.
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As most of the fitness industry battled to survive 2020 and the COVID pandemic, UAE-based GymNation was able to thrive, launching five new gyms and growing its membership to over 40,000. The affordable chain’s founders Loren Holland, Frank Afeaki and Ant Martland share the secrets to their impressive growth and explain why a focus on community will be key to the sector’s post-COVID recovery.
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With COVID’s continuation forcing clubs in many markets to limit operations or close completely, operators are embracing innovative solutions to stay in the game. From digital workouts, to new products and political activism, here are 10 ways your club can fight back.
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Which trends will dominate and disrupt the group workout space over the next decade? And how can clubs ensure they’re best-placed to capitalise on its growth? Drawn from a new EuropeActive book on the future of fitness, here are 10 group workout trends tipped to shape the 2020s.
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After a year to forget for fitness operators and instructors, 2021 offers the chance to come roaring back to health and see clubs shift gears from surviving to thriving. Which of these eight reasons for optimism represents the biggest opportunity for your club?
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Groundbreaking research has highlighted how group workouts in health clubs can bring substantial performance results for runners. So how can your club tap into the findings to unlock a significant stream of new members?
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