CLUBS
From digital offerings to dynamic new club models, and from omni-channel to outdoor workouts, the pandemic has changed the game for fitness operators, ushering in new rules and ramping up the rewards for those that get ahead. Here are seven shifts shaping the new fitness landscape.
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With digital fitness breaking down barriers and bringing more consumers into the market, Clubs can turbocharge their post-pandemic recovery by converting these fresh faces into members. New research offers eight key points for operators to consider as they build back better.
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As clubs worldwide start to emerge from lockdown, what steps is Les Mills taking to ensure Instructors can get back to what they do best? We took your toughest questions to our leadership team to discover what the future of group fitness looks like.
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With health high on the public agenda and consumers keen for live fitness experiences, 2022 represents a golden opportunity for clubs to engage new audiences and grow their membership. So, what will it take to deliver on this promise and drive clubs towards mass market adoption?
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Arguably, the single biggest factor in the success of your club, rockstar Instructors have the ability to send your membership numbers soaring. But what do they look like, and where can you find them in the middle of a global labour shortage? Here are our top tips for recruiting the next generation of rockstars.
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It’s the word on everyone’s lips, but what does the metaverse actually mean for fitness providers? Is it just a passing fad, or could it hold the key to helping clubs finally achieve mass-market adoption?
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Demand for high-quality fitness offerings is at an all-time high, but competition has never been fiercer. So, as rival providers jostle for position, how can your club cut through the noise to reap the rewards of a fast-growing fitness market? Here are eight key plays to accelerate your acquisition efforts through member referrals.
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Rockstar Instructors are essential to a great group fitness experience, helping clubs to attract and retain hundreds of members. So why do many facilities still undervalue them? And at what cost? In the below video, Les Mills Head of Research Bryce Hastings explains why great Instructors are a club's most valuable asset.
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The pandemic may have changed consumer habits and unlocked new channels, but rockstar Instructors remain the beating heart of great fitness experiences. We look at seven areas where top talent holds the key to driving post-pandemic club growth.
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