CLUBS
Few in fitness would argue that great group fitness Instructors don’t deserve better pay, but finding the budget to reward them remains a major headache for clubs. We look at five positive steps clubs can take to unlock the extra cash that can safeguard star performers and attract new talent.
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It’s currently the word on everybody’s lips, but will virtual fitness herald a major mainstream shift in group exercise? Or is it simply the latest line off the industry hype machine? Jak Phillips digs deep to explore how leading club owners from around the world are getting to grips with Virtual.
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Pilot study from the Les Mills Research Lab compares exertion and enjoyment levels between a live class in the gym and two digital formats (live-stream and on demand) of the same workout, with surprising results.
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Often overlooked, a smooth onboarding process can spell the difference between losing new members after just two months, or setting them up for years of success. Drawing from the latest science and industry insights, here are six top tips for transforming your retention rate with a world-class onboarding program.
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Troy Morgan, the Chief Executive Officer of the Willows Group, recently chatted with our Chief Executive Officer, Ryan Hogan, about the introduction and impact of LES MILLS Virtual. This is the first of a series of interviews, which will monitor the performance of LES MILLS Virtual in this facility. Here is what Troy had to say…
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Virtual Case Study Part 2; 6 months in: The impact of introducing LES MILLS® Virtual into the main group fitness studio has been almost immediately positive for Willows Health and Lifestyle Centre. Here’s a quick update as to how members have responded.
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Eager to upweight its tech offering and boost retention, Willows Health Lifestyle Centre in Australia recently added Virtual to their group fitness studios, with surprising results. Group CEO Troy Morgan explains how the team are leveraging Virtual to attract new members and adapt to fresh challenges posed by the pandemic.
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Legendary operator Jaci Griffin shares six key learnings from building a boutique within her mid-market club to kickstart a strong COVID-19 recovery.
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Have you seen a business that was killing it pre-pandemic, suddenly close after losing the battle with pandemic uncertainties due to an inability to 'pivot'? The Les Mills 2021 Global Fitness Report found that tapping into consumer demand for live fitness experiences by funnelling more members into group fitness can level-up your club’s recovery.
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