CLUBS
Always a key month in the club calendar, macroeconomic factors mean this September could be crucial for accelerating recoveries and setting a platform for long-term success. But with fitness competition now fiercer than ever, how can clubs stand out from the crowd, while staying true to their brand and current members? Here are eight key plays.
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Apple’s betting big on fitness, bringing increased pressure on clubs to stay relevant in a fast-changing market. Here are eight key plays for operators to defend against digital threats and give your club the edge.
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Spanning 1,500 facilities across 20 countries, ClubIntel’s 2019 global trends report offers fresh insight into what’s hot in the world of fitness and how clubs are evolving to meet new challenges. We look at five standout findings for the future of group workouts.
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Providing a consistently motivating club experience is key to winning members’ hearts and minds so they’ll stay with you for the long haul. Hosting events is a great way to crank up the excitement and keep everyone talking about your club – get started with these five simple steps.
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A new report spotlights a fresh generation of fitness consumers for whom innovation and mental health support are becoming major factors in where they choose to work out. We look at the key takeouts and explore what it takes to win in this evolving category.
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Members are flocking back to clubs and filling studios, with the social and community elements proving a key driver. So are digital offerings still a necessary tool for operators?
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