CLUBS
From a hybrid workout tipping point to #FitTok and some unlikely comebacks, we share our picks for the top seven fitness trends clubs can look out for in 2023.
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Aiming to be among the first public fitness facilities globally to achieve dementia-friendly status, the UK’s Great Sankey Neighbourhood Hub (part of LiveWire Warrington) has a remit to help members young and old stay active.
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Going 24/7 and introducing LES MILLS® Virtual classes has been a game-changer for Gisborne YMCA in New Zealand. Membership has almost doubled for their Les Mills Membership, Virtual classes now account for a quarter of all visits to classes, while at the same time live class attendance has jumped 50 per cent.
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As we enter high season, new research suggests the lowest-hanging fruit for operators is to focus on consumers considering a return to fitness facilities after a pandemic hiatus. So how can your club grab a healthy slice of the ‘rejoiner market’ in 2023?
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At a time when many operators are edging away from digital and gearing back up for live workouts, Greater Philadelphia YMCA is doubling down on its digital platform to reach wider into the community. The Association’s senior team outline their bold strategy to become a true omni-channel fitness provider.
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LES MILLS SMARTTECH® is a premium range of equipment. But it’s worth the investment, say operators, driving customer satisfaction and attendance levels. They share their experiences with Kate Cracknell and Les Mills Asia Pacific.
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