by Jak Phillips A new global report – Gen Z Fitness: Cracking the Code – provides a comprehensive picture of what Gen Z want from a workout and how to engage this key demographic. From the trends making them move, to the barriers holding them back, we surface seven key Gen Z insights every fitness professional needs to know. Read more
by Jak Phillips A new global report – Gen Z Fitness: Cracking the Code – provides a comprehensive picture of what Gen Z want from a workout and how to engage this key demographic. From the trends making them move, to the barriers holding them back, we surface seven key Gen Z insights every club needs to know. Read more
by Les Mills Asia Pacific Gen Z will have a bigger impact on the fitness market than any generation before them, so how can clubs win their share of this key demographic? A new global report shines the spotlight on Gen Z fitness habits – here are six key findings. Read more
by Les Mills Asia Pacific Arguably the single biggest factor in the success of your club, rockstar Instructors have the ability to send your membership numbers soaring. But what do they look like, and where can you find them in the middle of a global labour shortage? Here are our four golden rules for recruiting the next generation of rockstars. Read more