CLUBS
As the largest generation ever, Gen Z will have a bigger impact on the fitness market than any other group. And with 50 per cent of them eager to start exercising, clubs face a once-in-a-generation opportunity to turbocharge their membership. So where should they start? Here are five top tips for winning the untapped Gen Z market.
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Gen Z are the largest generation ever and new research reveals that half of them are ready to start exercising. So how can clubs win with this untapped market? And what barriers must they break down to help Gen Z through the front door?
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Get set to build your strength without lifting. And boost your mood without trying. Erin Maw, the fitness mastermind behind LES MILLS GRIT® and LES MILLS STRENGTH DEVELOPMENT™, has cooked up a new workout combining the best bits of the hottest training trends. Here she explains why LES MILLS SHAPES™ is the smart way to push your body – and what to expect when you give it a go.
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