CLUBS
As the largest generation ever, Gen Z are now the key battleground for clubs. But what does it take to win their business? New research reveals the Gen Z training mentality, plus key insights for how operators can engage them in-club and beyond.
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Erin Maw, the fitness mastermind behind LES MILLS GRIT® and LES MILLS STRENGTH DEVELOPMENT™, has cooked up a new workout combining the choicest cuts of the hottest training trends. She explains why LES MILLS SHAPES™ is designed to delight younger members and send them streaming into the studio.
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Pilates and stretch workouts are firmly back in demand. Attracted by the lure of rigorous muscle training combined with dynamic stretch work, Gen Z are taking to their mats in droves.
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The launch of LES MILLS STRENGTH DEVELOPMENT has seen Village Gyms achieve up to 95% average class occupancy, while over half of participants increased their overall club attendance.
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