CLUBS
The January peak period can make or break a club’s sales figures and set the tone for the year. But with fitness competition fiercer than ever, how can clubs stand out from the crowd and set themselves up for their best year yet? Here are eight key plays for January success.
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A social media sensation with plenty of cultural cachet, dance fitness appears to be getting its groove back. We look at four areas where dance could be a key driver of club growth in 2024.
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Dutch fitness facility SportStudio Dokkum took its time to build hype and anticipation around LES MILLS STRENGTH DEVELOPMENT™ with a savvy pre-launch campaign that sparked significant take-up. Owner Dirk Monsma explains the impact it’s had on both member engagement and his club’s bottom line.
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