CLUBS

by Jak Phillips
From an Influencer invasion to 50 shades of strength and the new member mentality, we share our picks for the top eight fitness trends clubs can look out for in 2024.
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A well-executed group training strategy could be the difference between a good year and a great one for your facility’s bottom line. Here are seven simple steps for driving additional revenue through group training.
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by Jo Bryce
A massive category in every sense, strength can be difficult to do well for club operators. With wide-ranging expectations among members and endless varieties, covering all bases can be next to impossible. Here are four key considerations for nailing the strength category.
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