CLUBS
Retention Guru Dr Paul Bedford on the seismic shifts shaking up the fitness landscape, the double-edged sword of the strength training trend and the forgotten art that could transform clubs’ fortunes.
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Gen Z are the largest generation ever and new research reveals that half of them are ready to start exercising. So, what are the key expectations clubs must meet if they want to win their business?
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A massive category in every sense, strength can be difficult to do well for club operators. With wide-ranging expectations among members and endless varieties, covering all bases can be next to impossible. Here are four key considerations for nailing the strength category.
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