CLUBS
In a fast-evolving fitness landscape, keeping pace with key consumer trends and acting decisively is essential to staying relevant. We look at six new research pieces to help clubs get ahead in 2024.
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Retention Guru Dr Paul Bedford says smart member onboarding holds the key to long-term success for clubs and explains why many are still getting it wrong.
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In an age when many feel more isolated than ever, what is the role of community in a modern fitness facility? And what are the opportunities for operators who can forge a thriving community in their clubs?
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Sarah Roberts is Head of Fitness at Places Leisure, a leading UK social enterprise with 80 sites. Winner of The Active Citizenship Award at FIBO 2024, Sarah explains how an innovative approach to growing the market and nurturing new talent has led to record class numbers and thriving facilities.
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