CLUBS
Buoyed by influencers and celebrity fans, Pilates is booming. So, how can clubs capitalise on this red-hot trend to attract new members and invigorate their timetable?
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Pilates is one of biggest trends in fitness right now and represents a major opportunity to drive club growth. But who should operators be targeting and what does this audience want from a Pilates experience?
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LES MILLS PILATES™ reimagines the classic training style in an exciting new format to help clubs attract younger members with a boutique offering. The team behind the program explains what clubs can expect.
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