CLUBS
Demand for strength training is at an all-time high, but hidden barriers are holding many members back. So how can clubs crack the code and unlock a massive opportunity for growth?
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Looking to nurture your club’s next wave of talent but unsure what makes a standout instructor? This infographic breaks down the key traits and tells you exactly what to look for when scouting talent in your studio.
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Today’s fitness consumer is community-driven, informed, and deeply engaged. For clubs, this presents a powerful opportunity to recruit passionate Instructors who actively fuel engagement and growth. Tine Boles, Group Training Development Manager at West Wood Clubs, shares proven strategies to help make the process smoother and more effective.
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Launching new programs is the perfect opportunity to unite members and encourage healthy competition by gamifying workouts. US chain EōS Fitness built excitement and anticipation for the launch of LES MILLS STRENGTH DEVELOPMENT® by running a national challenge in 10 gyms across the country. Here, the EōS team shares why they created challenges, and the impact they’ve had on their gyms.
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AUSactive has announced a new Group Exercise Leader (GEL) pathway that recognises Les Mills Initial Training and similar pre-choreographed certifications. This initiative allows trainees to start teaching sooner, while maintaining high safety and quality standards across the industry.
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