CLUBS
2025 was a year of rich insights for fitness operators. From identifying clubs’ most valuable members to harnessing the power of habits and community, here are five standout lessons that helped move the dial.
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Group training is booming at the University of Iowa, where student enthusiasm has sparked record Instructor recruitment and soaring member engagement. Assistant Director of Fitness - Group Fitness, Jamie Poch, reveals the winning formula.
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Science shows that lifting with others can boost members’ mood, amplify their enjoyment, and supercharge results.
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From Ancient Greeks and Russian strongmen, to torture devices and dog-walking gadgets, this article delves deep into how past innovations are shaping the way we work out today.
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