CLUBS
While most clubs continue their steady COVID comeback, the team at JFIT in New Jersey is rewriting the recovery rule book and powering well past their pre-pandemic club metrics. Fitness Director Jess Kichura, shares the secrets of the team’s success and explains why giving things away can prove surprisingly profitable.
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Having burst onto the scene during COVID-19, live-stream is one of the fastest-growing segments of the fitness market, offering Clubs and Instructors unprecedented reach. With enhanced new live-stream options now available to Les Mills partners, we look at 9 key tips for clubs to ramp up their digital presence.
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Leading club operators from around the world share their top tips for driving member motivation by drawing on group workouts, inspiring events, and social media tactics.
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When the camera goes on, Program Director Rachael Newsham always delivers. However, her professionalism can belie the very relatable anxiety around doing that which is out of our comfort zone. Here, Rach shares the intense vulnerability she felt around letting the camera into her home to deliver her first live-streaming class, and how she tackled it.
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Attracting new prospects and driving engagement among current members is now tougher than ever for clubs. Competition is intense, membership recovery targets are huge, and marketing resources have been stripped back. Fortunately, there’s one easy-to-implement tactic that’s helping savvy clubs to win.
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Creating an inspiring club experience that members can’t keep away from will give you the edge when fitness competition is at its fiercest. Consumers vote with their feet, so here are eight ways to ensure those feet remain firmly in your club.
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