CLUBS
Social media influencer culture is a massive driver of Gen Z purchasing decisions – particularly when it comes to fitness. Here’s how your facility can tap into Gen Z’s love of influencers to win new followers – and members.
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The Edge Fitness Clubs operates 42 sites across the US and recently launched LES MILLS STRENGTH DEVELOPMENT™. Jenny Au, Director of Fitness Operations, explains why the new program is as “sticky as your favourite Netflix series”, driving new members into the studio and inspiring the operator to roll it out across a further 30 clubs.
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The largest generation ever are also the first to have grown up with Amazon Prime and Uber Eats at their fingertips. As a result, Gen Z are seeking omni-fitness solutions that give them the flexibility to work out wherever, whenever and however they want.
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