Paradigm Fitness in Indonesia has been operating since 2019 and have offered BODYCOMBAT on their timetable since their doors first opened. They currently boast a membership base of around 3,000, where members are typically aged between 25 and 40 years, and are of a 50/50 gender split. It is estimated that 50% of these members participate in group fitness classes.
Les Mills Asia Pacific (LMAP): Tell us about your BODYCOMBAT 100 event
Miho Araki (MA), Head of Group Fitness: Our BODYCOMBAT 100 event was a massive celebration for our current members, which saw more than 100 participants attend to mark the milestone.
The event occurred on 14th September and featured 7 Instructors, each bringing their unique style and expertise to the class. We hosted a thrilling BODYCOMBAT 100 launch event at one of Jakarta's most iconic nightclubs. Members experienced an electric, high-energy workout led by a dynamic team, complete with stunning visuals and music, making it truly unforgettable.
The total investment for the event was approximately USD 70,000 and our goal was to create a memorable, large-scale celebration. The event surpassed all our expectations regarding participation, energy, and overall engagement. This can be attributed to the incredible venue, the high level of energy from both the Instructors and participants, and the careful planning that ensured everything ran smoothly.
BODYCOMBAT continues to be a cornerstone of our group fitness offerings, and events like BODYCOMBAT 100 showcase the sense of community and excitement the program generates. We're looking forward to growing it even further in the future.
LMAP: Describe the typical demographic attracted to your BODYCOMBAT classes
MA: Our BODYCOMBAT classes attract a diverse mix of individuals, including business professionals and housewives.
LMAP: How many BODYCOMBAT classes do you offer per week?
MA: Both locations provide live classes. At one location, we offer 3 classes per week, while the other location has 9 classes available.
LMAP: What is the average number of participants in a typical BODYCOMBAT class?
MA: At one location, we consistently see strong attendance, with 30 to 40 participants per class. However, our other location is smaller, typically drawing 5 to 10 participants.
LMAP: Why do your members love this program?
MA: Members love the dynamic energy, high-intensity atmosphere, and the sense of camaraderie it brings. They often mention how the environment helps them stay motivated and engaged throughout the workout.
If your club would like to explore how BODYCOMBAT or other Les Mills programs can help attract, engage and retain members, contact your local Business Partnership Manager in Australia or Southeast Asia. Or to learn about becoming a BODYCOMBAT Instructor, go to www.lesmills.com.au/instructors/.
